Giving Insight into an Expecting Mother’s Journey
Creative Strategy
Product Design
UX Design
UI Design
A multi-faceted gynaecological app that allow women to track important data regarding their pregnancy.
I was tasked to conceptualise & design a personal app experience along with a comprehensive back-end dashboard.
I also saw this as an opportunity to spruce up some elements of the brand’s visual identity.
A guide through a momentous experience:
We examined key features & requirements that an expecting mother would need easily accessible and placed them strategically for ease of use.
Custom illustrations graced the app’s experience with soft & welcoming touch.
